Attio Pricing in 2026: What You Actually Pay

What Attio pricing looks like right now

Attio's pricing page lists four tiers, each priced per seat with a toggle between monthly and annual billing. Annual billing saves 20% on both paid tiers.

Enterprise has no listed number at all. Attio routes that tier straight to a sales conversation, billed annually only, with no self-serve checkout.

The full limit table, because seats are not the only ceiling

Seat price is one of about six numbers that decide whether a plan works for you. The rest sit further down the same pricing page, in the plan comparison table, and they are the ones that force an upgrade before headcount does. Everything below was read off Attio's live pricing page in September 2026.

Two rows in that table matter more than the seat price for most buyers.

The first is objects. Attio's selling point is that you model your business the way it actually works instead of accepting a fixed contacts-and-accounts schema, but Free caps you at three objects and Plus at five. If your model is companies, people, deals, investors, portfolio companies, and partners, that is six objects and Plus cannot hold it. Object count, not seat count, is what pushes a lot of small teams onto Pro.

The second is access permissions, which reads "None" on Free. Every member of a Free workspace can see and edit everything. Plus adds basic permissions, Pro adds advanced controls that can be managed by workspace, by team, or by individual. For anyone handling commission data, candidate records, or investor lists in the same workspace as general CRM data, permissions are a Pro-tier requirement regardless of how few people are on the account.

Why the price you see depends on where you look

This is the part worth flagging before anyone budgets off a Google result. Attio's own pricing page, checked live in September 2026, shows Plus at $35/user/month and Pro at $79/user/month on annual billing. G2's Attio pricing listing, last updated July 2026, shows Plus at $29 and Pro at $69. Capterra's Attio page, updated September 2026, and TrustRadius's Attio pricing page both list the same older $29 Plus and roughly $59-69 Pro figures.

None of these third-party pages are wrong exactly, they're just lagging a price change Attio appears to have made on its own site. Review-site pricing widgets are typically maintained by the vendor or scraped periodically, and neither process catches an update the day it ships. The practical takeaway: for a SaaS tool that raises seat prices without a press release, Attio's own pricing page is the only source worth trusting for a live number, not a review aggregator, however recently it claims to have updated.

The four ways a published price goes stale

It helps to know which failure you are looking at, because each one has a different tell.

Scraped-and-cached listings. Review marketplaces pull a vendor's pricing on a schedule and re-publish it with their own "last updated" stamp. That stamp refers to the page, not to the price on it. A Capterra page can honestly say it was updated this month while carrying a figure captured two quarters ago, because nothing on the page forces the price field to be re-read when the rest of the listing is touched.

Vendor-submitted listings. Some marketplaces let the vendor fill in pricing once, at listing time. Nobody at the vendor has a reason to revisit it, and nobody at the marketplace is checking. These are the listings that stay wrong the longest.

Renamed tiers. The price can be current while the tier name is not, which makes a comparison quietly meaningless. This is happening right now across the category, not just at Attio. Salesforce's live Sales Cloud pricing page in September 2026 lists its editions as Free Suite, Starter Suite, Pro Suite, Core, Advanced, and Max. The tier names that most comparison content still uses do not appear on that page at all. Pipedrive's live pricing page lists Lite, Growth, Premium, and Ultimate. If a comparison table quotes a tier name the vendor no longer publishes, the price attached to it is a historical artifact.

Billing-cycle mixing. The single most common error in third-party pricing tables is quoting one vendor's annual price next to another's monthly price. For Attio alone that is a 20% swing, and 20% is larger than the gap between several of the plans being compared.

Attio's own page disagrees with itself

Worth knowing before you rely on any single line of copy, including the vendor's. As of this check, Attio's pricing table says the Plus plan covers "Up to 10 seats." The FAQ further down that same page, answering "Which plan is right for me?", says of Plus: "This plan has an unlimited amount of seats."

Both statements are on attio.com/pricing at the same time. The comparison table is the one consistent with the rest of the page, since Pro's headline benefit is removing the seat cap, and a Plus plan with unlimited seats would make Pro's seat pricing incoherent. Treat the table as authoritative and the FAQ line as stale copy. The broader lesson is that "check the vendor's site" means check the structured pricing table, not the prose around it.

The 60-second check before you budget

Open the vendor's pricing page. Set the billing toggle to the cycle you will actually pay on, since most pages default to annual and quietly show you the discounted number. Read the price off the plan card, then scroll to the full comparison table and read the limits for the plan you picked. Then find whatever the vendor calls its usage units, credits in Attio's case, and read that row too. That is four numbers, not one, and no third-party summary reliably carries all four.

What each plan actually includes

Free covers up to three seats and 50,000 records, with real-time contact syncing, automatic company and person enrichment, one synced email and calendar mailbox per user, and up to three data objects. It includes 250 workspace credits per month for AI features and 100 seat credits per user per month for Ask Attio, Attio's built-in AI assistant.

Plus raises the seat cap to 10, records to 250,000, and objects to five, and adds private lists, enhanced email sending limits, and the option to strip Attio's branding from outbound email. Workspace credits jump to 1,500/month and seat credits to 500/user/month.

Pro removes the seat limit entirely, supports up to 12 objects and one million records, and adds Call Intelligence, sequences, permission controls, and advanced reporting. Workspace credits scale to 10,000/month with 1,000 seat credits per user per month.

Enterprise removes the object and record caps entirely and adds the security and admin layer: SAML/SSO, SCIM provisioning, unlimited teams, and custom workspace credit volume. Seat credits are the highest on this tier at 2,500 per user per month. Pricing is quoted directly by Attio's sales team.

All four tiers can buy extra workspace credits beyond the monthly allotment; the smallest add-on block, 5,000 additional credits per month, runs roughly $70-85/month depending on billing cycle, per the pricing page's credit table.

The features that are genuinely gated, not just throttled

Most of the plan differences are limits you can live with for a while. A few are hard gates that change what the product is:

• Call Intelligence (meeting recording and analysis) starts at Pro. There is no reduced version on Plus.
• Sequences (multi-step outbound) start at Pro. A Plus workspace can send email but not run a sequence.
• Teams as an organizing concept start at Pro, capped at 10, and go unlimited on Enterprise.
• Single sign-on and SCIM are Enterprise only. If your security review requires SSO, your price is a quote, not a number on the page.
• Migration service is listed as "Talk to sales" on Plus, Pro, and Enterprise, which is a useful signal about how Attio expects larger imports to go.
• Payment by invoice is available on Pro and Enterprise. Below that, Attio's pricing FAQ says payment is by credit card. Procurement teams that cannot pay by card have a floor at Pro whatever their seat count is.

How Attio compares to HubSpot, Salesforce, Pipedrive, and folk

Every price below was read off the vendor's own live pricing page in September 2026, on annual billing where the vendor offers a choice, since that is the cycle most teams sign. Where a vendor lists a promotional rate, it is marked.

Sources, all checked September 2026: attio.com/pricing, hubspot.com/pricing/sales, salesforce.com/sales/pricing, pipedrive.com/en/pricing, and folk.app/pricing.

What the table cannot show is that these tiers are not equivalent products, so here is what you are actually buying at each one.

HubSpot Sales Hub

HubSpot's live page lists a free tier for up to 2 users, Starter from $7/seat/month, Professional at $90/seat/month on annual commitment ($100 paying monthly), and Enterprise at $150/seat/month. The $7 Starter figure sits under a banner on HubSpot's own page reading "Save up to 65% on Starter," limited to new customers, so treat it as promotional rather than as the rate you renew at.

The number that catches people out is not on the plan card. HubSpot's page carries a footnote on both upper tiers: Professional requires a one-time Professional Onboarding fee of $1,500, and Enterprise requires a one-time Enterprise Onboarding fee of $3,500. Those are described as required, not optional. A 10-seat Professional rollout is therefore $10,800 in seats plus $1,500 in year one, and no comparison table that quotes "$90 per seat" is telling you that.

HubSpot also meters AI separately, in HubSpot Credits: 500 included on Starter, 3,000 on Professional, 5,000 on Enterprise, with more at $9.00 per 1,000 credits paid annually. Structurally that is the same model Attio uses, which is the point of the credits section below.

Versus Attio: HubSpot Professional at $90 is more expensive per seat than Attio Pro at $79, and adds the onboarding fee on top. What you get for it is a considerably wider product surface, since Sales Hub sits inside a suite that also covers marketing, service, and content. If you want CRM and nothing else, you are paying for adjacency you may not use. If you want one vendor for the whole funnel, Attio does not compete on that axis at all.

Salesforce Sales Cloud

Salesforce publishes six editions: Free Suite at $0, Starter Suite at $25/user/month, Pro Suite at $100/user/month, Core at $195/user/month, Advanced at $395/user/month, and Max at $550/user/month. The page notes that AI can be added to Core and above, that Web Services API access is an additional $25/user/month on lower editions, and that Max includes 2.75M Flex Credits per org per year.

Versus Attio: the comparison people usually want is Attio Pro at $79 against the Salesforce edition that a growing revenue team would actually be sold, which is Core at $195. That is roughly 2.5 times the seat price. Salesforce earns that difference in configurability, ecosystem, and the fact that every consultant, ops hire, and adjacent tool already speaks it. Attio earns its side of it by being usable without a dedicated admin. The honest framing is that Attio is competing with the version of Salesforce that a 40-person company runs badly, not with the version a 4,000-person company runs well.

Pipedrive

Pipedrive lists Lite at $14/seat/month, Growth at $39, Premium at $59, and Ultimate at $79, all on annual billing, with one-payment annual figures of $168, $468, $708, and $948 per seat respectively. There is no published custom tier.

Versus Attio: Pipedrive Ultimate and Attio Pro are the same $79 headline number, which makes them the cleanest comparison in the category. Pipedrive is a pipeline-first CRM with a fixed deal-centric model. Attio is a data-model-first CRM where you define the objects. If your business is "leads become deals become customers," Pipedrive costs less at the low end and gets you there faster. If your business has entities that are not deals, Pipedrive will fight you and Attio will not.

folk

folk lists Standard at $24/member/month, Premium at $48, and Enterprise from $80, all on annual billing, with monthly rates of $30, $60, and from $100. Notably, folk's pricing page publishes no free tier at all in September 2026: the on-ramp is a two-week trial of the paid product.

Versus Attio: folk is the closest competitor on philosophy, aimed at relationship-led teams, agencies, and investors rather than classic sales pipelines. folk Standard at $24 undercuts Attio Plus at $35, and folk publishes explicit monthly limits for its AI features (500 enrichments and 2,000 AI field generations per month on Standard) rather than Attio's pooled credits. Attio's advantage is headroom: folk's published per-seat limits are designed for small teams, while Attio Pro's million-record ceiling and unlimited seats are designed to be grown into.

Worked cost scenarios

Every figure below is calculated from the published annual-billing prices above. Assumptions are stated inline so you can swap in your own numbers. All of these exclude tax, onboarding fees where noted, and any credit top-ups.

Three-person founding team

Assumptions: three seats, under 50,000 records, one shared mailbox each, no sequences, no call recording.

At this size Attio's Free plan is genuinely usable and the honest recommendation is to run on it until something breaks. The things that break first, in rough order: the three-object cap if your model is not just companies and people, the 200-emails-per-month sending limit if you do any outbound, and the complete absence of access permissions the moment you hire someone you do not want seeing everything.

Ten-person go-to-market team

Assumptions: ten seats, around 150,000 records, outbound sequences required, one manager who needs reporting.

This is the size where Attio's pricing gets awkward in a specific way. Plus fits your headcount exactly but not your requirements, because sequences are Pro-only. The moment you need sequences you are paying $79 rather than $35, which is a 126% jump for a team that has not grown by a single person. Anyone budgeting a ten-person team on Plus should confirm that no one needs sequences, Call Intelligence, teams, or more than five objects, because each of those is a Pro upgrade in disguise.

Twenty-five-seat scaling revenue team

Assumptions: 25 seats, Pro tier, 400,000 records, two mailboxes synced per rep.

The line worth staring at is the first two rows. Choosing monthly billing over annual on the same plan costs this team $6,000 a year for nothing but flexibility. That is the largest single discretionary decision on the page, larger than the gap to two of the competitors listed under it.

Credit allowance at this size: 10,000 workspace credits per month plus 25,000 seat credits, since seat credits are per user.

Sixty-seat team running AI workflows

Assumptions: 60 seats on Pro, annual billing, each rep using Ask Attio daily, plus automated workflows on inbound leads.

Seats: 60 x $79 = $4,740/month, or $56,880/year.

Credits included: 10,000 workspace credits per month, plus 60,000 seat credits (60 users x 1,000).

Now the usage side, using Attio's own published credit costs. A daily briefing prompt is documented at 30 to 50 credits. One per rep per working day is 22 briefings a month, so 660 to 1,100 credits per rep. Against a 1,000-credit seat allowance, the low end fits and the high end does not, and Attio's default behaviour when a seat runs dry is to fall through to the shared workspace pool unless an admin has capped it.

On the workspace side, Attio documents a flat 1 credit for each block that writes a record, sends an HTTP request, or posts through an integration. A workflow that creates one record and posts one Slack message per inbound lead costs 2 credits per lead, so 1,000 leads a month is 2,000 credits. Add a research agent step, documented as variable and shown at 3 credits in Attio's own worked example, and the same 1,000 leads cost 5,000 credits.

That is 5,000 of a 10,000 workspace allowance consumed by one workflow, before any rep overflows from seat credits into the same pool. A team in this shape should plan on a credit add-on. The published blocks are +5,000/month at $70, +10,000 at $120, +25,000 at $260, and +50,000 at $475, all on annual billing, which puts a realistic top-up somewhere between $840 and $3,120 a year on top of $56,880 in seats.

Where the real cost surprise sits: credits, not seats

The seat price is the headline number, but Attio's AI features (Ask Attio, enrichment runs, workflow automations) draw down a separate pool of workspace and seat credits every month. A team that undersizes its plan on seat count alone can still hit a credit ceiling mid-month on Free or Plus, at which point AI features either stop running or the workspace needs a paid credit top-up. Budgeting for Attio means checking both numbers, the per-seat price and the credit allotment for your plan, not just the sticker price on the pricing page.

How Attio meters AI, precisely

Attio documents this properly, which is more than most vendors do. There are two pools:

Workspace credits are shared across everyone and pay for workflows and AI features. Seat credits are a personal monthly allotment attached to each seat, usable only for Ask Attio, and they cannot be shared with another member. Ask Attio spends your seat credits first, then falls through to the workspace pool unless an admin turns that off. Credits renew monthly, and on an annual plan they renew on the same day of each month as your annual billing date rather than on the first.

The billing rule for workflows is simple enough to design around: writes, external calls, and AI cost credits, and everything else is free. Triggers, conditional logic, filters, loops, and data lookups cost nothing. Attio's documentation lists 1 credit each for create record, update record, add record to list, create task, enroll in sequence, send HTTP request, and integration blocks such as Slack. Code execution, SQL queries, classification, summarization, and agent blocks are all variable, billed on token usage.

Two details in that model are genuinely favourable and worth knowing. A loop block is free, though each write inside it is charged, so a loop over 5 records costs 5 credits rather than 6. And if a workflow fails partway, the failed block and everything after it are not charged.

Ask Attio costs vary by query complexity, how much CRM context is needed, which model is selected, and whether web research is involved. Attio publishes example costs using its Auto model, which is unusually transparent:

Why this matters beyond Attio

Credit metering is now the default way CRMs bill AI, which means the per-seat comparison that comparison tables run is increasingly the wrong comparison. HubSpot includes 500, 3,000, or 5,000 HubSpot Credits by tier and sells more at $9.00 per 1,000 on annual billing. Salesforce publishes Flex Credits, with 2.75M per org per year on its Max edition. folk publishes hard monthly caps instead: 500 enrichments and 2,000 AI fields per month on Standard, 1,000 and 5,000 on Premium.

Three different vendors, three different units, and none of them comparable to another without modelling your own usage first. The one thing they have in common is that the AI line is variable and the seat line is not, so the AI line is where a budget actually goes wrong. For a wider view of how this plays out across categories, see Enterprise AI Pricing Compared and Workato's pricing model, which is a pure consumption structure rather than a hybrid one.

The admin controls that keep a credit bill predictable

Attio gives admins three levers, and a team spending real money on credits should set all three deliberately rather than by default:

1. A workspace-wide cap on how many workspace credits Ask Attio may consume once seat credits run out. By default there is no cap, so Ask Attio can consume up to 100% of the workspace pool.
2. A hard switch to stop members falling through to workspace credits at all.
3. Per-feature and per-member usage reporting in Workspace settings under Billing, broken down by AI attributes, workflows, and Ask Attio, and drillable to individual workflows and individual people.

The default configuration is the expensive one. That is worth knowing on day one rather than in month three.

Migrating onto Attio from HubSpot or Salesforce

This is the cost nobody puts in the comparison table, and for an established team it is usually larger than the first year's difference in seat price.

The mechanics first. Attio does not build its own CRM-to-CRM importer. It partners with Import2, and Attio's migration documentation states the migration service is free for Attio users and available on the Plus, Pro, and Enterprise plans, with only admins able to run it. HubSpot CRM, Salesforce, Pipedrive, Copper, Close, Affinity, Zoho, Monday, MS Dynamics, and about thirty others are supported. Anything not on that list goes through CSV import or the API.

What transfers

Companies, people, deals, custom objects, notes, tasks, and files. Custom objects and attributes do not need to exist in Attio beforehand; Import2 creates them during migration and shows you the mappings. Relationships survive: if a person was linked to a company in your old CRM, Attio links them too, even when the email domain and company domain do not match.

The process is two-stage by design. You run a sample migration first, which imports a small subset and creates the attributes in your workspace, then you inspect what it built, fix the mappings, and only then run the full migration.

What does not transfer

This is the part to read twice.

Salesforce Cases. Attio's documentation states that Import2 supports Contacts, Accounts, Leads, and Opportunities from Salesforce, and that it is not currently possible to migrate Cases. If support history lives in Salesforce Cases, it is not coming with you.

Call recordings. Explicitly excluded from the Import2 migration service. For a team that has years of recorded calls attached to opportunities, that history stays behind.

Notes, if you use the CSV route. Attio's CSV importer does not support importing notes. You can combine approaches, using CSV for records and lists and Import2 for notes, but Attio's documentation says that combination requires emailing Import2 support to configure.

List membership. Objects from your old CRM can only be mapped to objects in Attio, not to lists. If your target structure is list-shaped, that is a CSV import, not an Import2 migration.

Anything on a record that already exists in Attio. This is the trap with the highest blast radius and it deserves its own paragraph.

The email-sync trap

Import2 deduplicates on email address for people and on domain for companies. When it finds an existing record, it adds the notes and tasks from your old CRM but it does not update the attributes on that record.

Now consider the normal sequence of events. A team signs up for Attio, connects mailboxes to try it out, and Attio's contact sync immediately builds records for everyone those mailboxes have ever emailed. Weeks later the team decides to commit and runs the real migration from HubSpot. Every contact the mailbox sync already created is now an existing record, so the carefully maintained HubSpot field values for those contacts are silently skipped.

Attio's documented fix is drastic: each member removes their synced mailbox, an admin bulk-deletes all person and company records, the migration runs, and then everyone re-syncs their email and calendar. If deleting everything is not acceptable, the documented fallback is to run the migration anyway and then separately export from your old CRM and import via CSV to fill in the attribute values.

Either way, this is not a Friday afternoon task. Plan the migration before you connect mailboxes, not after.

What it actually costs in time and risk

The software is free. The cost is in three places.

Schema decisions. Attio's data model is the reason to move, which means migration is not a copy, it is a redesign. Someone has to decide which of the 40 custom fields that accreted in Salesforce deserve to exist in the new system. Attio's own academy guidance on migration frames this as deciding what to migrate and what to leave behind, which is the right framing and also the slow part.

Data hygiene. Attio validates on import where older CRMs did not. Phone numbers need a country code in the format +[country code][number], email addresses must be well-formed, and domains are validated. A database that has tolerated years of loose entry will surface all of it at once during the sample migration. That is better than the alternative, but it is work, and it happens on your timeline rather than the vendor's.

The things that were never records. Workflows, reports, dashboards, permission structures, email templates, sequence content, and integrations are rebuilt, not migrated. For a team with a mature HubSpot or Salesforce instance, this is the real project. The records move in an afternoon. The operating system around them takes weeks.

One piece of good news on risk: migrations can be undone. Attio's documentation says undoing a migration removes the records that were added, though it explicitly does not remove lists, attributes, or other structures created during the process, so an undo is a partial rollback rather than a clean reset.

Billing surprises to check before you sign

None of these are hidden exactly. All of them are missed regularly.

The annual toggle is doing a lot of work. Attio's pricing page defaults are worth checking before you screenshot a number for a budget. The gap is 20%, which on 25 seats is $6,000 a year.

Credit add-ons are cheaper on annual too. The same 5,000-credit block is $85/month on monthly billing and $70/month on annual. If you have already committed annually on seats, make sure the credit add-on is on the same cycle.

Invoice billing has a tier floor. Attio's FAQ says all payments can be made by credit card, and that invoices, PO, ACH, check, or wire are available for Pro and Enterprise. If your finance team cannot pay a SaaS bill by card, your minimum plan is Pro regardless of team size.

Enterprise is annual-only. There is no monthly Enterprise option, so the flexibility you may be paying 20% for on lower tiers is not on the table at all once you need SSO.

The startup discount is large and easy to miss. Attio's pricing FAQ states the startup program offers up to 80% off for eligible startups, with applications through Attio's startup page. Eighty percent is not a rounding error, and it is the kind of thing a team discovers three months after signing at list price.

Trialling Pro sets your expectations at Pro. Attio's FAQ describes a 14-day trial of the Pro plan for new workspaces. That is a sensible way to evaluate, and it also means the workspace you fall in love with during evaluation is the $79 one, not the $35 one. Note which features you actually used before deciding which plan to buy.

Seat credits scale with headcount, workspace credits do not. Adding ten people to a Pro workspace adds 10,000 seat credits but zero workspace credits. If your consumption is workflow-driven rather than chat-driven, growth does not bring more of the pool you are actually draining.

Who Attio is genuinely wrong for

Attio is a good product and this section is not a hedge. There are shapes of company where it is the wrong purchase, and being clear about them is more useful than a feature list.

Teams whose support history lives in the CRM. Salesforce Cases do not migrate, and Attio is not a service desk. If your CRM is also your ticketing system, you are either splitting tools or staying put.

Companies that need one vendor for marketing, sales, and service. HubSpot's suite pricing exists for a reason. If the alternative to buying Sales Hub is buying three products, HubSpot's economics change and Attio is not playing that game.

Organizations with a deep Salesforce ecosystem dependency. CPQ, complex territory management, an installed base of AppExchange packages, or a partner who has built years of custom development are not things a migration addresses. The switching cost is the point, and it is real.

Teams needing two-way sync with a warehouse or ERP. Stacksync's 2026 review of Attio identifies integration depth at scale as the main reservation about Attio: the native connections cover the go-to-market stack well but thin out once a company needs two-way sync with a data warehouse or an ERP. If your CRM has to be a node in a data platform rather than an endpoint, evaluate that specifically before anything else.

Buyers who need a fixed, predictable bill. Credit metering means part of your bill moves with usage, and AI usage tends to move upward as people get good at it. If your finance function needs a number that does not change, Attio's model will generate friction every quarter.

Very small teams that will never need AI. If three people want a shared contact list and nothing else, Attio Free is excellent and Pipedrive Lite at $14 is cheaper than anything Attio charges for. Paying $35 a seat for a data model you are not going to customize is not a win.

Regulated buyers who need SSO on a small team. SSO and SCIM are Enterprise-only, and Enterprise is a quote. A 12-person company with a strict security policy cannot buy its way to SSO on a published price.

Free vs Plus vs Pro: which one fits

Free works for a single founder or a two-to-three-person team testing Attio before committing to a real rollout; the 50,000-record cap and single email sync per user are the limits that force an upgrade first. Plus fits small sales or GTM teams up to 10 people who need private lists and higher email volume but don't yet need unlimited seats or Call Intelligence. Pro is the plan most scaling revenue teams land on: no seat ceiling, a million records, and the reporting and permissions layer that Plus lacks. New workspaces get a 14-day trial of the Pro plan by default, so most teams see the full feature set before deciding which paid tier to keep.

A quicker way to decide: pick the cheapest plan that clears all four of your ceilings at once. Count your objects, count your records, count your seats, and name the single AI feature you will not give up. If any one of those lands above Plus, you are on Pro and the other three do not matter.

What independent reviews say about Attio

Stacksync's 2026 review of Attio frames it as a data-driven, AI-native CRM built for go-to-market teams that want to model their business their own way instead of bending it into a fixed contacts-and-accounts schema. The review's biggest reservation isn't pricing, it's integration depth at scale: Attio's native connections cover the GTM stack well but thin out once a company needs two-way sync with a data warehouse or an ERP. That's a meaningfully different concern from what it costs per seat, and worth reading before assuming price is the deciding factor either way.

Comparing Attio's pricing model to the rest of the category

Attio's own homepage describes it as "the CRM that builds pipeline, advances deals, and grows accounts around the clock," a framing Attio calls agentic revenue: AI agents doing prospecting and account work continuously rather than a human running every step. That positioning matters for pricing context, because Attio is competing on AI-native workflow automation, not just contact storage, which is part of why its per-seat price sits above legacy CRMs like Pipedrive while undercutting Salesforce's enterprise tiers. For a broader look at how AI-tool and platform pricing compares across categories, see Enterprise AI Pricing Compared.

If the actual question is connecting Attio to your AI tools

Attio is a CRM, not an AI-tool connectivity layer, and its own plan comparison table lists an MCP server among its integration features, evidence that even Attio sees value in exposing its data to AI assistants beyond its own interface. That's a narrower job than what Coworker MCP does: connecting Attio's records alongside 50+ other apps (Slack, Gmail, Salesforce, Notion, and more) through one governed MCP connection, so an AI tool gets unified context across your whole stack instead of just the CRM slice.

This is a different purchase from a CRM seat. Coworker MCP publishes its pricing directly: Pro at $29.99, Max at $149.99, and custom Enterprise pricing, no sales call required to see a number, which is exactly the transparency problem Enterprise-tier Attio buyers run into. If Attio is one of several systems an AI assistant needs to reach, see how to choose the right MCP setup for your stack, or how HubSpot users are approaching the same connectivity question if you're weighing Attio against a more established CRM.

There is also a cost argument worth making plainly. If the reason you are considering a CRM upgrade is that your AI tools cannot see your data, the CRM tier is an expensive way to solve it. Attio gates SSO behind a custom quote and meters AI in credits; a connectivity layer priced per user at a published rate solves the access problem without moving your CRM tier at all.

Book a demo to see how Coworker MCP connects Attio to the rest of your AI stack, with published pricing instead of a quote.

Frequently asked questions

How much does Attio cost per user?

As of September 2026, Attio's own pricing page lists Plus at $44/user/month billed monthly or $35/user/month billed annually, and Pro at $99/user/month billed monthly or $79/user/month billed annually. Enterprise pricing is custom and quoted by Attio's sales team.

Does Attio have a free plan?

Yes. Attio's Free plan covers up to three seats and 50,000 records at $0, with real-time contact syncing, automatic enrichment, and one synced email mailbox per user. It has no access permissions, so everyone in the workspace can see and edit everything.

What's the difference between Attio Plus and Pro?

Plus caps a workspace at 10 seats, 250,000 records, and 5 objects with private lists and enhanced email sending. Pro removes the seat cap entirely, raises the record limit to one million and objects to 12, and adds Call Intelligence, sequences, teams, permission controls, and advanced reporting. Pro is also the lowest tier that can pay by invoice rather than card.

Why do G2 and Capterra show different Attio prices than Attio's own site?

Third-party review sites update their pricing listings periodically and can lag a vendor's live price change by weeks or months. As of this check, G2 and Capterra list Plus at $29 and Pro at roughly $59-69, both below the $35 and $79 annual prices currently live on Attio's own pricing page. Always confirm against the vendor's site before budgeting.

Does Attio charge for AI features separately from seats?

Not as a separate line item, but AI features (Ask Attio, enrichment, workflow automations) draw from monthly workspace and seat credit pools that scale by plan. A workspace that exhausts its credits before the seat count becomes a problem will need a paid credit add-on, typically starting around $70-85/month for the smallest block.

How many credits does a typical Ask Attio query use?

Attio publishes example costs using its Auto model: 10 to 20 credits for meeting prep or a call summary, 15 to 20 for drafting a follow-up email, 30 to 50 for a daily briefing, and 50 to 80 for a multi-customer research and drafting task. Cost varies with query complexity, how much CRM context is needed, the model selected, and whether web research is involved.

Is Attio cheaper than HubSpot or Salesforce?

On seat price, yes at the tiers most teams buy. Attio Pro is $79/user/month annually, against HubSpot Sales Hub Professional at $90/seat/month plus a required one-time $1,500 onboarding fee, and Salesforce Core at $195/user/month. Both of those buy a wider product surface, so the comparison only holds if a CRM is all you need.

What does it cost to migrate from HubSpot or Salesforce to Attio?

The migration software is free. Attio partners with Import2, and the service is included on Plus, Pro, and Enterprise plans. The cost is in time: redesigning your schema, cleaning data that a stricter validator will now reject, and rebuilding workflows, reports, dashboards, and permissions, none of which migrate.

What does not transfer when migrating to Attio?

Salesforce Cases are not supported by Import2, and call recordings are excluded from the migration service. Attio's CSV importer does not support notes. Records that already exist in Attio, including any created automatically by mailbox sync, receive notes and tasks from your old CRM but do not get their attribute values updated, which is why Attio documents deleting existing records and disconnecting mailboxes before a full migration.

Does Attio offer a startup discount?

Yes. Attio's pricing FAQ states the startup program offers up to 80% off for eligible startups, applied for through Attio's startup program page. Given the size of that discount, it is worth checking eligibility before signing at list price.

Who should not buy Attio?

Teams whose support history lives in CRM cases, companies that want one vendor for marketing, sales, and service, organizations with deep Salesforce ecosystem dependencies such as CPQ, teams needing two-way warehouse or ERP sync, buyers who need a fixed and predictable bill rather than a metered one, and small regulated teams that need SSO without an Enterprise quote.

Is there a lower-cost way to connect Attio's data to AI tools than upgrading to Enterprise?

If the goal is giving AI assistants access to Attio data alongside other systems rather than adding Attio's own security tier, Coworker MCP connects Attio and 50+ other apps through one MCP connection at published pricing starting at $29.99, separate from any Attio plan upgrade.

Related reading

• Enterprise AI Pricing Compared
• How to Choose MCP Servers for Your Team
• HubSpot MCP: Connecting Your CRM to AI Tools
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